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*In This Section*
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h1. 2011/2012 STRATEGIC PLAN

This is a detail section of KiwiSpace's 2011/2012 [Strategic Plan]. See the other sections for further detail.

|| Workstream || Weighting ||
| *[Student Outreach]**: Study and Career Inspiration* | 25% |
| *[Capacity Building]* \\ | 35% |
| *[Raising Awareness]* | 20% |
| *[Organisational Growth]* | 20% |

h2. RAISING AWARENESS

h5. Vocal Community
Our own members can do wonders to promote the space:

* *Blogs, Articles and Updates*: from all organisations, clubs and entities (Astronomy, Rocket Lab, N-prize entrants, KiwiSAT, etc.) will help raise the profile of space activity and businesses within New Zealand.

* *Promote events and news that are relevant to the New Zealand community*: Highlight news or events (e.g. Space launch) and show why this is important to the NZ community.

h5. Coordinated Events
We can raise awareness by promoting international events to schools, members and the general public. We aim for a solid list of events/programmes associated with:

* *12 April: Yuri's Night*
50th anniversary of Human Spaceflight

* *4-10 October: World Space Week* 
First satellite in space and signing of Outer space treaty

h5. Audit the state of New Zealand Space
* *New Zealand "Space Report"*: Document New Zealand's current space and related science capabilities, economic and social returns - and how this compares globally, and where opportunities exist for New Zealand. This could include market forecasts, key purchasers and suppliers, economic development potential as well as hot scientific, intellectual capital and technology transfer areas.

h5. Press Contact
Become a recognised contact for the New Zealand Press and Government for information:
* Whitepapers
* Write articles
* Join public debates, provide comments, etc.

h5. Clarify Messages
Wherever possible, we should provide a clear and consistent message about space exploration and space sciences. These messages should underlay each communication, so that over time, the public will come to associate space with the following key attributes and feelings.